Monday, March 22, 2010
Jay-Z + Absolut = NY-Z
Jay-Z is at it again with the collabos. This go 'round he teamed up with ABSOLUT Vodka for NY-Z, A 15-minute cinema verité documentary that explores Hov's passion for the game. The film is nicely directed by Danny Clinch, and features lush black and white imagery that leaves you wanting more. The film was derived from Clinch having unprecedented access to Jay before, and after his historical September 11th benifit concert at New York's Madison Square Garden. The film is a brief, but poignant look at Jay-Z's childhood, his craft, and what motivates him. More exclusive content is available at Facebook.com/ABSOLUT. See the documentary after the jump.