Monday, March 15, 2010

B. Scott breathes new life into the hoody


Designer B:Scott is doing it the way it's supposed to be done. I am of the notion that if one is going to alter a classic, then the responsibility is to advance it (think of the hoopla created over the reworking of the iconic humanity anthem, We Are The World), and B:Scott has transported the hoody into another realm. The overall cut, and detailing (notice the quilted patch on the elbows, the volume of the hood, the buckle at the center of the back) are design hallmarks for sportswear.

Scott has essentially deconstructed the hoody and rebuilt it with his aesthetic, which melds Japanese and German influences-- a minimalist approach that uses lines with purpose. The designer is also influenced by architecture, which is rooted in inspiration gleaned from his grandfather, who was trained at the Bauhaus in the 1930's, later becoming a prominent designer and contractor. The Light Fleece Double Mock Hoody, and the Heather Thermal Shawl are two of my favorites, but the entire collection is worth a look and can be seen here.

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